Educational IP Character Design
Contributed to the design and development of educational IP characters aimed at aligning with SenseTime Technology’s corporate culture. The project focused on creating a brand concept and character designs that resonate with the educational industry.
Developed a comprehensive brand concept and performed character analysis to ensure alignment with the company's corporate culture. Conducted a case study and led the character development process for educational industry IP characters, ensuring they met industry standards. Designed dynamic three-view character sketches and created additional peripheral visual materials to support the overall branding efforts.
The character designs and associated visual materials significantly enhanced the brand’s presence in the educational sector, creating a stronger connection with the target audience.The developed brand concept and character designs provided a template for future educational IP projects, contributing to a cohesive brand identity.
SenseTime Education is a sub-brand established by SenseTime to promote artificial intelligence education in primary and secondary schools in response to national strategies. The brand of educational products is a crucial factor in consumer decision-making, and assessing SenseTime Education's brand recognition across various schools is currently one of the key tasks.
Ip character design can play a significant role in brand design and product experience. It involves understanding the relevant business and application scenarios, constructing the story background of the IP design, identifying design opportunities, and realizing value monetization.
The "sheep" is the prototype of the SenseTime IP image. In the cultural context of SenseTime, the sheep culture is highly praised as distinct from the wolf culture. Although both live on the grasslands, the sheep represents youth, vitality, broad vision, unity, and high productivity. This aligns closely with SenseTime's young business attributes and brand temperament.
Ava, whose name is a homophone for “Ar,” was born in SenseTime's advanced artificial intelligence laboratory. She inherits technologies such as natural language processing, dialogue systems, and voice-vision integration, allowing her to communicate naturally and smoothly with students and teachers. Ava's mission is to help students explore the world of artificial intelligence more deeply and effectively. She can take children on underwater adventures to find the “AI Star,” search for red gems on a sky island that store learning energy, or transform into a UFO pilot to showcase her skills on the Code Football field.